You don’t need to reinvent your content every week.
You need a presence that looks active, professional, and intentional.

Consistency builds familiarity. Familiarity builds trust.
And trust is what makes customers choose you.

Posting regularly tells people your business is open, reliable, and paying attention, even when you’re busy running it.

That’s what social media should do for a local business:
work quietly in the background, not take over your life.