Most local businesses think social media only works if something “takes off.”
That’s not true.

For service-based and local brands, consistency beats virality every time.

When someone finds your business on Instagram, they’re not asking:
“Did this go viral?”

They’re asking:

• Are they active?

• Do they look professional?

• Can I trust them?

Posting consistently builds familiarity.
Familiarity builds trust.
Trust leads to bookings.

This is why showing up regularly, even with simple, on-brand posts, matters more than chasing trends or views.

You don’t need to post daily forever.
You just need a steady presence that reassures people you’re open, established, and reliable.

That’s how social media works for local businesses.